Press Releases 2009

The 2009 Arctura collection builds on the success of the new Arctura, launched at Baselworld 2008. The Arctura range had always been synonymous with smoothly curved design and Kinetic technology, but in 2008, a new more streamlined Arctura made its debut and was well received throughout the world. So, for 2009, the same themes of aerodynamics and advanced technology are at the core of the new designs, but are expressed in a wider range that includes the introduction of a new calibre to the Arctura Collection – the Kinetic Perpetual.

Imagine a watch that sleeps, awakes and remembers

The 2009 Arctura Kinetic Perpetual is a masterpiece of understated intelligence. Its sleek exterior and calm, refined dial design combine to create a watch of restrained elegance. There is, however, nothing minimalist about the technology within. The longevity of Kinetic is allied to a Perpetual Calendar correct to February 28, 2100 to create a watch that is as low maintenance as any on earth. It even incorporates the remarkable Kinetic Auto Relay function, which allows the watch to go into ‘sleep’ mode after 24 hours of inactivity. While asleep, the hands stop, but the watch remembers the time for up to four years, and the hands re-set automatically to the exact time as soon as the watch is worn again.

Specifications:

Kinetic Perpetual Calibre 7D48
Case: Stainless steel (SNP029P)
Band: Stainless steel with three-fold clasp with push button release
Glass: Sapphire crystal
Water resistance: 10 bar
Recommended retail price in Australia is $1,400 and New Zealand $1,700.

Available after July 2009.